Jeff Shure, President

Jeff Shure is the owner/operator of Shure Aquatics LLC.

He has 19 years experience in the swimming pool industry, in particular with residential maintenance, repairs, and renovations for the greater Atlanta area. The reason Jeff decided to start up his own business was because he loves what he does and he had an opportunity to create a unique experience for both his co-worker's and clients while elevating the standards for his industry. This is a great chance for Jeff to combine business with pleasure he enjoys meeting a variety of people and building lasting relationships and getting his hands dirty with repairs and renovations.

Jeff grew up in Atlanta and now resides in Woodstock Georgia with his 4 year old daughter. When he is not working Jeff spends most of his time with friends and family.

If you would like to reach Jeff you can call him at 678-859-7323 or e-mail him at

Frank Lawrence, Metro Atlanta Regional Manager

Frank Lawrence is the Metro Atlanta Regional Manager of Shure Aquatics.

Frank Lawrence was originally born and raised on Long Island, New York. He attended New York Institute of Technology and graduated with his elementary education degree. Frank also played NCAA division II lacrosse were the team excelled and won a national championship.

His determination and hard work ethic helped him balance attending classes, playing lacrosse and working many summer jobs as a pool technician. After Frank graduated college he decided to leave New York and head south to Atlanta. As family was seeded here he thought making a drastic change was in order. As he enjoyed teaching in the classroom, working outside was more of a priority and a better fit. Those summer jobs worked out to be more than a pay check and he landed a job with a pool company as regional manager.

Countless hours, CPO training (Certificate Pool Operate) and guidance has helped him master pool maintenance, water chemistry, renovations, installations and has excelled greatly in pool, pump, and motor repairs. With six years of pool experience behind him he looks forward to furthering his technical skills throughout the metro Atlanta area.

Please feel free to contact Frank or Shure Aquatics via the website, by phone or text message at 678-859-7323 or email him at